The Saturday gross was 27-percent down from Friday. The question of word of mouth is not as certain as many thought. The push helped likely helped theaters as well. It’s doubtful that would have happened without the backup of gains for streaming. Reports suggest Warners elevated its advertising heading into the release when it appeared interest was lagging. The postmortem on “Heights” is in full swing, with much of the blame going to its home availability. Except, perhaps, in taking a profit on “Millers,” Sony damaged themselves and theaters otherwise. It’s hard not to look at the fate of these two films and not guess which was the smarter move. the Machines” to Netflix, where it has thrived. It was particularly impressive in the U.K./Ireland, where its first weekend gross was $26 million, 2.5 times the U.S. Does the recent spate of same day (“Tom & Jerry”) or soon after (“The Croods: A New Age”) availability hurt those who go a different direction? It’s unclear. “Rabbit” has no home platform, consistent with Sony’s pattern. It went on to an extraordinary $115 million - more than 4.5 times its start. On a non-holiday February weekend, it did $25 million. In a period when animated films (“Rabbit” is hybrid live-action/animation) have been a major backbone of recovery, this sequel to the 2018 franchise starter managed only 40 percent of the original’s opening. “ Peter Rabbit 2: The Runaway” (Sony) opened to $10.4 million. “Heights” was not the sole disappointment. This week had four legitimate films in play. Previous weeks have counted more on the strength of the new releases. Growth is needed, and more was expected with two significant openers and the second and third weeks of recent, strong #1 films. Over the last three weeks, total business has ranged between 42 and 45 percent. In our ongoing gauge of theater recovery, that is 43 percent of the same weekend two summers ago. One Half of Bennifer Thrived This Weekend as the Other Half Flopped
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